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Love : Biography

on November 14, 2010 - 12:00am

Jac Holzman saw Love in 1966 at a performance at Bido Lido’s in Hollywood. Holzman grasped the group’s enormous potential and viewed the flamboyant, wild, mercurial nature of leader Arthur Lee as a performance plus. Love gave Elektra its first taste of pop success with “My Little Red Book” from their self- titled debut album, and the relentlessly explosive “‘Seven And Seven Is” (produced by Holzman) from the more richly textured Da Capo album. Da Capo only hinted at the imaginative approach and orchestral delights that were to come in their third album, Forever Changes.

Now regarded as one of

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The Doors: Biography

on November 14, 2010 - 12:00am

When The Doors topped the charts at #1 in July 1967 with “Light My Fire,” it was the supreme validation for Jac Holzman after 16 years of nurturing Elektra Records.  Elektra would no longer be perceived as “a small independent folk label.”  The Doors changed Elektra’s trajectory forever.

Taken from their self-titled debut album, “Light My Fire” was barely off the charts when Strange Days was released, proving that The Doors were no mere one-shot band.

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MC5 : Biography

on November 14, 2010 - 12:00am

Purely on the infectious enthusiasm of Elektra PR Man Danny Fields, who saw both MC5 and the Stooges in the space of one Detroit weekend, Jac Holzman snapped up both groups. Uncharacteristically, Jac agreed to the deal on the phone without having heard a single note.  He advanced $15,000 to the MC5 and paid the Stooges $5,000 to sign with Elektra. At the end of October 1968, just two months later, Holzman, with Doors engineer Bruce Botnick, recorded the MC5 live over two days at Detroit’s Grande Ballroom.

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The Stooges : Biography

on November 14, 2010 - 12:00am

Jac Holzman wondered what he had signed when he first saw the Stooges play to just seven people at a home gig in Detroit – they were terrible, with no obvious material. He insisted the group write original material. On April 1, 1969 in a small New York studio apartment, the Stooges recorded their monumental debut, The Stooges.  The album was subsequently unleashed during the weekend of the Woodstock Festival. It was produced by The Velvet Underground’s John Cale, fresh from arranging Nico’s deathly The Marble Index for Elektra.

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Bread : Biography

on November 14, 2010 - 12:00am

Both the MC5 and The Stooges caused considerable grumbling among Elektra’s staff, as did polar opposites Bread, this time because of their perceived pop patina. Bread was formed in 1969, when leading producer/arranger and session man David Gates produced Pleasure Faire, a band that included guitarist Robb Royer and songwriter James Griffin.

As Bread, the three combined to create a polished, melodic soft-rock style, which on their second album, On The Waters, unleashed the chart topping single “Make It With You.” Further albums yielded major hits in “Baby I’m A Want You,” “Everything I Own,”

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