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In 1950, John and Georgiana brought their art song cycle to St. Johns College which Jac Holzman was attending. Attracted to the material Jac told of his plans to start a record company and would they be his first artists. John Gruen readily agreed and the session took place that November in New York at Peter Bartok’s studio on New York’s 57th street.
The first record received polite notices but sold very few copies. Obviously the musical direction of Elektra would have to shift toward Jac Holzman’s primary passion, folk music.
John Gruen would soon become a much respected author and art, music and dance critic.