The Sugarcubes
The band’s swirling psychedelic sound was highlighted by whimsical lyricism, angular hooks, and the trademark vocal tug of war between Björk’s dulcet tones and Einar’s barking provocation. Released in the UK by the independent One Little Indian label, the band’s extraordinary debut, “Birthday,” became 1987’s most celebrated single, hitting the #1 spot on DJ John Peel’s influential year-end “Festive Fifty.”
Elektra struck a deal with One Little Indian and The Sugarcubes released their debut album, Life’s Too Good, in 1988. Songs like “Motorcrash” and “Deus” were off-kilter, deliciously quirky, and unlike anything most Americans had ever heard before. With “Birthday” scoring significant college radio play, The Sugarcubes – especially the pixyish Björk – became instant alternative icons.
Mellax left the band just as they were to begin recording their sophomore record and was replaced by Eldon’s new wife, Magga Örnólfsdóttir. Here Today, Tomorrow Next Week! arrived in 1989, highlighted by the smash Modern Rock track, “Regina.” 1992’s Stick Around For Joy would prove The Sugarcubes’ swan song, though it did yield a #1 Modern Rock hit in the appropriately titled, “Hit.”
The Sugarcubes dissolved shortly thereafter, though the group members remain friendly and continue to be involved in the running of their Bad Taste, Ltd. label. In addition to Björk’s groundbreaking solo career, the other Sugarcubes are actively involved in the thriving Icelandic music scene, where they stand proud as true pioneers and revered elder statesman.